DOI resolved by resea

WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.

Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms…

Charles J. Fombrun, Mark Shanley

https://resea.org/10.2307/256324

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Abstract

Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...